KongresPlus agency for business tourism
Business and congress tourism – a way how to earn more and prolong the tourist season
Business (MICE) tourism is one of the fastest growing tourist segment in the last years. It contributes significantly to increase the number of guests especially in the period of before and after main season and consequently to the total income of the tourist industry.
Besides the mentioned advantages the guests participating on the congresses, conferences and business meetings contribute very much to make a better image of a certain destination. It happens very often that congress guests come back to spend their holidays just to the congress destination recommending it to colleagues and friends.
The city of Zadar is a famous tourist destination with high quality hotel accomodations, favourable routes comunications, cultural heritage, mild climate, national and nature parks. Every year it becomes more and more requested destination.